Thursday, 30 September 2010

Planning


The file is attached as an image.

I created a table so I would know exactly what to do and when it would be completed. I found this helped a lot when it came to managing my time and deadlines, so I knew what had to be done and not keep going back to things. I did this because I think that organisation is key to staying on top of my work. If I hadn't created my table I might have forgotten about things or accidentally left things to the last minute.

Thursday, 23 September 2010

Notes From Initial Meeting

These are my notes from my initial meeting with BANES when they came to the college.
Things that BANES recycle: Paper, cans, aerosols, oil, plastic, glass, glasses, shoes, clothes, mobiles, and even batteries. There are very few things that are non-recyclable, but these include bubble wrap, plastic bags, cling film, and black plastic. 43% of all the rubbish that BANES collect is recycled, which is a very high percentage in comparison to other recycling companies. Rubbish amount has increased in time, because more is used and more materials have been invented, such as plastic is only 50 years old. Another problem is that the nearest landfill site is in Buckinghamshire, so they made a new one sited in Shortwoods, so that it saves on carbon and fuel from the train as it would have been travelling over 100 miles. However we are running out of places to create landfills and eventually we will have nowhere at all. More issues include things such as climate change, as it is being affected by the release of Methane gases from landfills, which is 20% more dangerous than Carbon Dioxide.
Currently through taxes we are paying £48 per year for the landfills, but there will be an increase of £8 per extra tonne of rubbish they have to dispose of, and the council hope this will act as a deterrent. Some companies are trying to make a difference in recycling to help the environment. Such as Coca-Cola are using thinner plastic, and Kenco are using recyclable refillable sachets of coffee beans to put in a pot at home, to save on materials. As a seasonal solution, many companies and supermarkets made Easter egg packaging recyclable. Many people blame the supermarket as most use more packaging than necessary, but nobody in particular is to blame as everyone is at fault.
BANES believe that the government needs to broadcast and advertise the importance of recycling, as at the moment they only tell you the obvious things that most people are already aware of, such as the recyclability of glass, paper and cans. A fact that not many people are aware of is that all British Newspapers are made from 100% recycled paper. There is also a campaign for not wasting any food called Love Food Hate Waste that is soon to be introduced. It will be a separate bin for any waste food the household may have.
Between BANES and our group, we discussed how an advertisement making all audiences interested in recycling, and making it more appealing would be the most effective plan.

Lynne Scragg from Bath College spoke to us about the state of recycling the college do. In her opinion the college does not do enough recycling, but the aim of what they do recycle is sustainability. She believes that the college needs more material specific bins in certain parts of the college, such as unused/waste wood in the carpentry rooms, plastic bins for the packaging that hairdressers use from products in the hair and beauty block, and waste paper bins by photocopiers and printers, as so many mistakes are made and the paper is not needed.
Lynne thinks that the college uses a lot of plastic and polystyrene cups in places such as staff rooms, but there is nowhere but the general rubbish bin to throw them away, but if there were specific bins that people would use them. Between Lynne and our group we decided the best way to advertise recycling throughout the college would be to have a recycling feature page in next year’s student hand book.
This could be a poster trying to make recycling appeal to young people, or a leaflet of useful information. Or it could be an advertisement for a recycling company from one of their existing campaigns, any of these I think would be effective.

I was absent when my group was visiting the Bristol Scrapstore but these are some notes I collected from the people who went, and from the Scrapstore website. The Scrapstore is aimed at children to try and make them interested in recycling, and the focus is that children can make waste material play things. The Scrapstore also sells a variety of products at low prices, such as a wide range of paints and material dyes, and other child related products such as stickers, foam, stencils etc. Some ideas I have for the Scrapstore, are to create an advert about reusing and recycling and the Scrapstores involvement, clothes bins in colleges for old clothes and shoes, sculptures in the public eye made from recycled material to advertise the Scrapstore, or a B movie using scrap material for props etc.

We went to visit someone who worked in Oxfam, and he described the whole process of turning donated clothes into new products. This particular Oxfam was a boutique and so the process was more refined as they only sold higher quality products. Firstly of the clothes that were donated they could only use about half of them, because the rest were too damaged or stained to be revived. They then sent these unusable clothes off for further recycling so they could be broken down into their original materials and buttons etc. The clothes they could use were washed and cleaned so they looked new, and then sometimes were paired with matching jewellery also donated, or sometimes made by fashion students etc. Sometimes the clothing was broken down and taken apart to make new products, e.g the pockets of jeans and jackets could be attached to a bag to give it a new design.
The main aim of Oxfam is to help poverty in third world countries, which is where the name came from, as the original shop was in ‘Ox’ford in aid of a ‘fam’ine. The shop has become the best-known recycling store, and most other related shops got the idea from Oxfam. What we were going to do for Oxfam is try to make new products out of the old clothes they could not sell, to save even more material and increase the recyclability of the material.

Thursday, 16 September 2010

The Brief

My course brief for this ‘Interaction’ unit is to work with a partner outside of the course, and come up with creative ideas for the chosen partner, working with the theme of recycling/sustainability. Personally, I have decided to use the outlet of Advertising for this project as I feel it is my strong point.
We will research, then meet and speak with four different companies. After this we will decide who we’ll be working with, and will be setting up and recording meetings with our partner and keeping them updated on the progress of our work. We will have several meetings with them, and from these we will use their feedback to further our research and make drafts of our final product, eventually completing it and displaying it to them.
As the main reason for the project is to further our skills in interaction, we will be keeping in constant contact with our partner, through emails. We will record these as evidence and it will also help our partner to know where we are in the project and if we need any input from them.
The four companies are- Bath College, Oxfam, Bristol Scrapstore, and B.A.N.E.S recycling.
My idea for the project is a poster advertisement or an animation following the same theme. I will be creating them for the purpose of making the idea of recycling well known, and to let the public know of how many different things can be recycled. BANES are also bringing out a new food recycling campaign, so I thought my ideas could reflect that and help advertise it. I feel this follows the theme of sustainability as the aim of the food waste program is to use the waste as compost and to generally recycle it.

Wednesday, 15 September 2010

Client Proposal

Summary of client needs for project
My client’s brief was short, and simply entailed that he wished my product to be an advertisement for recycling. The main requirements are that it follows the same theme as the other advertisements for the company. I will have to do some research to see what this exactly entails. Seeing as the brief is so basic, the target audience will depend on how I choose to design my advertisement.

Idea for product

My idea for the product is to create a poster for food recycling. I’m not sure on the finer points yet but I will put recycling in a good light and I think a poster would be a good way to portray my ideas. Either that or a leaflet that will be informative for homeowners who were perhaps unaware of how many things are recyclable.

Outline of viability of product

I will be able to ensure that my product is suitable for it’s purpose by doing a lot of planning and research and designing it so that the meaning is not lost. I will be making the point of the advertisement very obvious so that all ages will be able to understand it and it will be suitable for any environment. I think this is important because it will be the most beneficial method for the company.

Resources required
I will not need many resources to complete my product. I assume that I will be taking my own photographs for the content of the poster and will be using my computer for the research and editing, using photoshop.

Potential difficulties

There are a few issues that could arise when creating my poster, but not major ones. The only problems I can think of are that I may be unable to collect the materials needed for taking my photographs and creating the advertisement, but seeing as I do not yet know the content of the poster/leaflet, I think these issues will be easy to avoid with the right amount of planning.

Health and Safety issues

There are not many dangers that I will face when creating my product, but all my time will be spent on the computer during this project as I will be researching then editing. So the main things to consider will be to have regular breaks so I'm not on the computer for a solid block of time. Also regular hazards such as not eating and drinking near the computers.