Planning My Advertisement

After I had got past the initial drafts, I started to think about the additional things that would be on my advertisement, such as fonts and colour schemes. I started looking up different fonts that I thought would be appropriate for my poster, and wrote why I thought they would tie in with my advertisement and which wouldn't. I think this was important as it helps to have planned ahead rather than just choosing the first thing that seems suitable. I didn't have much choice with the colour scheme as Tim gave me guidelines of green for food waste, and blue for general recycling. There was some confusion over which fonts I was and wasn't allowed to use. At our second meeting, Tim stated that the guidelines covering this issue were vague and that there were no strict rules about any fonts, which is why I began looking into different fonts. He then e-mailed me to say that the company's font was Arial, so I e-mailed back to stop any confusion to ask which font I definitely should be using, to which he replied Arial.
I also thought about the logos I would include, such as the Love Food Hate Waste campaign as explained earlier, the Bath And North East Somerset council logo, and probably the councils contact details (number/e-mail address). I also knew that I had to include the B.A.N.E.S 'tick' at the bottom of the page, almost a banner, to include information and other related things. This followed the theme of every other council advertisement so it tied me to that company, as well as the B.A.N.E.S tagline, 'Making Bath and North East Somerset an even better place to live, work and visit. However these were the only guidelines he gave me so the rest was down to me.

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