Evaluation (Of Doughnut Final)

(Click images to enlarge)
I think my final product/poster is very successful and has a likeness to my drafts. I am pleased with how it has turned out, and I have not had too many problems with it. My favourite aspect of it is how the numbers are very accurate and clear, and I like how everything is proportioned. I am also very proud of the fact that the entire thing is made from my own photographs as I thought some parts of it I may have had to use images off the internet as they would be too awkward to alter. I'm pleased with the way the editing has turned out as none of them look too warped or unprofessional.

I was pleased with my partners feedback to my idea, as he said they may even use it in future publications and advertisements. He explained that it was very relevant, eye catching and well thought out. He has been very keen on this idea throughout all my drafts as he thought it was very imaginative and would appeal to many audiences. I am pleased with all his comments as this was what I was aiming for. His one tip is that I could have added another message, such as information (tying in with the fact that now is the time to start recycling) on how to recycle, such as using your kerbside bin service etc.

I think my partner and myself interacted very well, as he was always up to date with the work I was currently regarding and always knew when our meetings were scheduled. He also seemed pleased with our level of interaction, as he was never left in the dark about what I was doing, and knew about the issues I had etc. Our meetings were very detailed so he knew about the problems I was having and he could reflect with feedback and could tell me what he thought would help. I had to make sure he was well informed as it was vital for this project to be a success. I needed to keep in contact with him as I needed details on the brief, and to know what his opinions were in regards to all my different drafts and ideas to see if it fit with the BANES guidelines etc.

I have gone into detail about what problems I had when creating my posters, including the usage of certain materials and objects and the way I had to edit them. My main problem with this particular piece was getting the base of the doughnut to look realistic. The doughnut I bought for the project was in fact chocolate coated (brown) as I couldn't find any pink ones. I knew I would use the colour replacement tool when editing to make it match my draft, but when it came to editing I found that this didn't work well at all. It made the doughnut seem almost metallic in shading, and very unprofessional. To remedy this I used a bagel instead, which has no colouring, and placing that over the top of the first doughnut and changing the opacity so the texture came through. I then used the colour replacement tool on the bagel and this gave me the desired effect. Another problem I had was the figure '5', as I used pasta and this was too small and thin to be clear, and it would not have been obvious what it was meant to be. To fix this, I copied the five and pasted it on the same layer to make it thicker and less ambiguous.

I think reflecting my partners feedback, there is not a lot I would change about my poster. I appreciate his idea of using another message to encourage people to recycle, but I think if I were to add this, that the initial idea and concept may be lost. I think if I had had more time to complete the project, or perhaps assigned myself more time to work on its actual creation, then it may have appeared more professional. I think I should have thought about which food stuffs I would be using more carefully, as some of them were last minute decisions.

I think that from this project I have learned how to use the Photoshop software more proficiently, as I have had to edit almost everything featured. I also think that my skills learned from working with a partner will be very useful in any future careers as it is a basic business skill. I am pleased I did this project because of this, as I can see it being very beneficial and valuable in any any area of work.


I researched Love Food Hate Waste earlier in the project as I had an interest in their advertisements that are shown. They are originally what I wanted my own poster to look like: simplistic and easy to understand. However I think that my poster is more complex than this, as it's harder to understand at first glance and it is more detailed. I do however think that my poster works better in the advertising sense, as it will get people thinking. Mine demonstrates some of the foods you can recycle that the public may not have known about, whereas the Love Food Hate Waste campaigns simply try to raise awareness of food recycling in general. I like the way the LFHW campaign has a colour scheme, which covers the entire advertisement, as it seems professional and thought out. My own advertisement follows the same colour scheme, except I couldn't make it stretch to cover the entire poster as then the meaning may have been lost, as the food stuffs are different colours. I think the concept behind this campaign is very well thought out, as it has an almost overly-simplistic idea behind it that works really well, as any age audience will understand it, which is what I wanted mine to be like. I think mine does work well too, just that the audience will take longer to comprehend the full meaning of mine. I think in general I prefer my own idea, as mine is almost more relevant to the food recycling scene, as it tells the audience what the companies need them to know, which is all the different types of food they can recycle. I am very pleased with the way my poster has come out as I feel all my ideas have been properly represented.