2nd Meeting

In the second meeting with my representative, I wanted to find out what else to include on my advertisement, such as which logos, and which colours and fonts to use. I showed him both the final drafts of my clock idea, and my spelled out BANES idea, so that I could reflect on his feedback.

MINUTES

Summary Minutes of the meeting between BANES representative and City of Bath College students

Held on Wednesday 29^th September 2010 at 11:30AM

In City of Bath College, Room H108

BANES representative

Timothy Rawlings

City of Bath College students

Oliver Drew

Harriet Page

Charlotte Williams

For our second meeting, we greeted Tim then went to the room we had booked for the meeting.

Harriet showed Tim her work, and explained the reasons behind it. The first idea was of the word 'B.A.N.E.S' written with different materials that the council recycle. Tim said that she was correct in placing the company's logo on all her advertisements as it is part of the criteria that we should be following, as well as using B.A.N.E.S' theme font of Arial. Tim explained that the company use the colour theme of blue for general recycling and green for food recycling and that she could perhaps incorporate this into the work, though said it wasn't necessary as the font and colours were not a strict guideline and most of their leaflets and posters have their own theme.

The next idea was a clock face made of food, with different items of food in place of the numbers. Tim advised her to replace the items of food with actual number-shapes. He also said that her idea of animating the clock was a good idea and could be good for a website.

Charlie showed Tim her posters, which featured images of vermin such as rats and maggots eating old food. This was intended to be a shock tactic to make people recycle their food so that this sort of situation didn't occur. Tim said this should perhaps be a leaflet instead of a poster, and that in general, his company didn't use negative advertisements. He also stated that as the situation is inevitable, it was overall a good idea, but would have to be in line with corporate guidelines. He said that all of our advertisements would have to include the company's tagline of “Make Bath and North East Somerset an even nicer place to live, work and visit”, their logo, and the layout of the rest of their media. He advised us to include the council e-mail address and contact number also.

Oliver showed Tim his work, which was a short animation of a banana walking off screen. Tim was really enthusiastic about the idea and said Oliver didn't need to add any prompts as it was self explanatory. He also decided that it would be suitable to display on the BANES website as the animation advertises the use of the food bins over regular bins to dispose of your food waste which is exactly what BANES wants the public to be informed about.