Initial Drafts

From the first meeting with Tim, I started to sketch some rough drafts, as shown. I couldn't decide on exactly what to do, so I did around five different ideas so I could see which ones I should focus on. The main point of my advertisement would be to make recycling more appealing, especially to the younger generations. (Click images to enlarge)

Idea 1

This idea is running with my 'Time To Recycle Food' idea theme. The strawberry seeds represent/create the numbers on the strawberry clock face to tie in with the 'time' aspect, and the strawberry base represents the new food recycling scheme. With the tagline 'Time To Recycle Food', I think the concept is self-explanatory. My only concern is the placement of the clock hands, as the audience may think that the time the clock shows is important or relevant to something, so I may edit it so that the hands give the appearance of moving quickly so they don't settle on any particular time.

Idea 2

This second idea has the same principles as the strawberry idea, with different placement of the numbers and an alternative clock face, with a pizza instead of a strawberry. My concern with this idea is that the numbers would not be clearly visible because of the amount of detail on the pizza. Also I think the audience may not understand the meaning as the clock hands are not as easily understood (the lines between the pizza slices represent them).

Idea 3

I think this third idea is my most promising for my final piece, as I think the meaning is conveyed easier than the first two ideas. This idea includes a doughnut for the clock face, and the entire thing is made from food. E.G the centre of the clock is a cherry, and the hands are made from bread sticks. I don't have any main qualms with this idea, although I may alter it so food does not just symbolise the numbers but are shaped like them too.

Idea 4

This idea does not advertise any specific advertising, but instead is intended to be a shock tactic. It features a skip of a large size (made apparent by the small size of surroundings , trees, people etc) in a rural setting, to show the contrast between the natural countryside and all the man-made junk. The skip is filled with objects that BANES are able to recycle , but are majoritively just put into a landfill. There would be information on this poster that reflects this, such as the statistics of how much is thrown away that could otherwise be recycled by BANES.

Idea 5

This idea differs from previous ideas as although it still advertises the new food recycling system from BANES, I have changed the initial concept. The word 'RECYCLE' is spelled out using different types of food to display the subject.

Idea 6

This idea is similar to the above, although this idea doesn't just advertise food, but recycling as a whole. I think food waste would be the best direction for my final piece, because as it is so new, the majority of the public need to be made aware of it.